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Q1 Amazon Sponsored Products — Sea Dreams Soother

Conversion · Amazon · Search Marketing, Display Marketing

Completed

Workflow Actions

Intent & Classification

Requestor
Quinn Requestor
Marketing Goal
Conversion
Customer
Amazon
Brand
Baby Einstein
Region
AMER
Marketing Categories
Search Marketing, Display Marketing
Big 8
Sleep
Growth Drivers & Value Pillars
Portfolio Growth · Trusted Brand
Rationale
Drive conversion on the hero soother ahead of the spring buying season.

Financials

Requested Amount
$45,000.00
Currency
USD
Budgeted
Yes
Cost Center
Ecomm
Spend Type
FLIGHTED

Timeline

Start Date
1/6/2026
End Date
3/31/2026
Go-Live Date
—

Activation

Type
Sponsored Products, Sponsored Brands
Vendor
Amazon Ads
Targeting
—
Deliverables
Keyword + category campaigns, weekly optimization.

Owner

Owner
Andrea Moniz

Documents

No documents attached.

Approvals

  • Andrea Moniz — Approved · Strong plan. Approved.7/12/2026, 3:28:41 AM

Status Timeline

  1. Submitted7/12/2026, 3:28:41 AM
    by Quinn Requestor
  2. Submitted→In Process7/12/2026, 3:28:41 AM
    by Riley Reviewer
  3. In Process→In Review7/12/2026, 3:28:41 AM
    by Riley Reviewer
  4. In Review→Approved7/12/2026, 3:28:41 AM
    by Andrea Moniz
  5. Approved→Running7/12/2026, 3:28:41 AM
    by Andrea Moniz
  6. Running→Completed7/12/2026, 3:28:41 AM
    by Andrea Moniz

Post-Mortem