Demo AdminADMIN
← Back to queue

Kids2 Halo Brand Campaign — Portfolio Lift

Kids2 Halo · DTC · Organic Social, Influencer/Social Marketing

Approved

Workflow Actions

Intent & Classification

Requestor
Quinn Requestor
Marketing Goal
Kids2 Halo
Customer
DTC
Brand
Baby Einstein
Region
AMER
Marketing Categories
Organic Social, Influencer/Social Marketing
Big 8
Having a Ball
Growth Drivers & Value Pillars
Brand Equity · Trusted Brand
Rationale
Cross-portfolio brand building to support the whole Kids2 halo of products.

Financials

Requested Amount
$60,000.00
Currency
USD
Budgeted
No
Cost Center
MarComm
Spend Type
FLIGHTED

Timeline

Start Date
7/1/2026
End Date
9/30/2026
Go-Live Date
—

Activation

Type
Influencer, Boosted Post
Vendor
—
Targeting
—
Deliverables
Creator program + always-on social.

Owner

Owner
Andrea Moniz

Documents

No documents attached.

Approvals

  • Andrea Moniz — Approved · Good halo bet. Approved.7/12/2026, 3:28:41 AM

Status Timeline

  1. Submitted7/12/2026, 3:28:41 AM
    by Quinn Requestor
  2. Submitted→In Process7/12/2026, 3:28:41 AM
    by Riley Reviewer
  3. In Process→In Review7/12/2026, 3:28:41 AM
    by Riley Reviewer
  4. In Review→Approved7/12/2026, 3:28:41 AM
    by Andrea Moniz

Post-Mortem

Post-mortem unlocks when the request is COMPLETED.