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CRM Win-back — Lapsed Registry Buyers

Loyalty · DTC · CRM Marketing

In Review

Workflow Actions

Intent & Classification

Requestor
Quinn Requestor
Marketing Goal
Loyalty
Customer
DTC
Brand
Ingenuity
Region
AMER
Marketing Categories
CRM Marketing
Big 8
Sleep
Growth Drivers & Value Pillars
—
Rationale
Re-engage lapsed customers with a lifecycle email + SMS program.

Financials

Requested Amount
$12,000.00
Currency
USD
Budgeted
Yes
Cost Center
MarComm
Spend Type
ONE_TIME

Timeline

Start Date
8/1/2026
End Date
9/30/2026
Go-Live Date
—

Activation

Type
Event
Vendor
—
Targeting
—
Deliverables
Journey build, 6 email + 3 SMS touches.

Owner

Owner
Andrea Moniz

Documents

No documents attached.

Approvals

No approval decisions yet.

Status Timeline

  1. Submitted7/12/2026, 3:28:41 AM
    by Quinn Requestor
  2. Submitted→In Process7/12/2026, 3:28:41 AM
    by Riley Reviewer
  3. In Process→In Review7/12/2026, 3:28:41 AM
    by Riley Reviewer

Post-Mortem

Post-mortem unlocks when the request is COMPLETED.